Rewards-based crowdfunding is probably the most popular type of crowdsourcing available today, given that there are no limits on who can invest and who can apply for funds. The perks and rewards available with reward-based crowdfunding may not add up to a financial return equal to the investment, but they provide motivating incentives. These crowdfunding rewards might include many possibilities, listed in the next section.
Types of Rewards-Based Crowdfunding
Insider information crowdfunding rewards
Offers from the person you will be investing in of insider updates and information. For example, if you provide rewards crowdfunding for a film, you might get updates about the actors who have been booked, the plot twists no one knows, or other aspects of production. If you are providing funding for a product, you might get discounts on that product or other products the company provides. And, of course, in-person “behind the scenes” visits offered to investors are always quite popular. We have a site dedicated to crowdfunding for indie films where you can explore the rewards that may be attractive to investors in that area.
Continued crowdfunding rewards
Updates and Information after the fact. There may be an interest in knowing how everything turned out long after the funding stopped. Whether the rewards-based crowdfunding was for a product, an artist, a group of artists, or a new small business, the updates do not need to stop after the funding does. A person involved in crowdfunding may get a wide variety of updates for a very long time, allowing them to follow the long-term, meaningful effect of the investment. Those who received the money are often glad to provide these updates for several reasons. First, it makes their journey more meaningful and personal, and second, there could be a time when they need additional capital, and keeping potential investors up to date is always good.
Rewards-based crowdfunding free items and discounts
Discounts and products. One great thing about rewards-based crowdfunding for small businesses or new product is that you might be able to be the first person to receive certain products, and you may get permanent discounts on the product or service. For those providing investments in areas where they have natural interests or products they have taken a liking to, this perk can be meaningful and enjoyable. This perk has advantages and disadvantages for the person receiving the investment. On the positive side, the crowdfunding investor becomes an ambassador for the product – a marketer for free to their friends and colleagues. On the negative, this perk can bring a variety of advice and feedback that can get confusing and intrusive.
Other Crowdfunding Rewards
Those looking for rewards-based crowdfunding will often be guided by the crowdfunding site in what perks to offer and how to make them meaningful. However, savvy investors may know how to ask for additional perks or things the person may not have thought of. This whole process can make the experience more meaningful on both sides and engage the investor more robustly than traditional investments offer. Once again, the difference between this type of investment and traditional funding is clear, and there often can be mutual benefits, but there is no equity exchange or loan repayment.
Crowdfunding reward ideas
- Meet and greets are great crowdfunding rewards, especially when the fundraising is for an artist or musician (or group of either) that funders may want to meet. These types of meet and greets could include getting autographs or other memorabilia.
- Learning opportunities can be excellent parts of rewards-based crowdfunding, such as when a promising or prominent business person is being funded, and the crowd wants to meet them and learn something.
- Get-togethers are also possibilities when it comes to crowdfunding rewards. This allows funders to meet and be with people who have similar interests. These get-togethers can be fun and can lead to lasting relationships.
- Early demonstrations and performances can often be had by those who initially fund an artistic or musical project or an invention. These rewards can be enjoyable for gamers who fund the development of a new game or funders of plays and musicals.
The above are just a few examples of crowdfunding reward ideas. If you are looking for this type of funding, you need to assess your project and your potential funding group and decide which crowdfunding rewards they might like. A focus group is one way to do that, as is following or researching a similar crowdfunding pitch.
Reward-Based Crowdfunding Method
If you are looking for reward-based crowdfunding, what process should you follow to get what you need? We break things down into three steps:
Look for a good rewards-based crowdfunding platform
There are many options for crowdfunding sites for rewards. Look for those that match what you propose regarding style, the types of investors they seem to attract, and the success of those with similar pitches. Once you have narrowed things down, make sure that you compare fees, customer service, and featurhttps://performancepsychology.net/best-crowdfunding-sites/es at each site.
We can help you design your rewards-based crowdfunding campaign and match you to the best platform for your raise. We can help whether your raise is fully rewards-based or if you are running a debt or equity campaign where there will also be rewards (thus potentially letting you give a bit less equity or a lower debt interest rate.
Contact us if you want more information or advice about rewards-based crowdfunding.
